From Amazon.com's public relations office regarding their 'Delight-O-Meter', which tracks the number of items ordered: "The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com"

Amazon.com (AMZN) 25 5/16 +1 7/8: Mrgn Stnly Dn Wttr reiterated its OUTPERFORM rating. Analyst Mary Meeker said that based on firm's analysis of Amazon's Delight-o-Meter results, the company should meet or beat firm's top-line estimate for Q4 of $1 bln in revs;

In a news release, Amazon.com repeated their cautionary remarks:"The Delight-O-Meter should not be viewed or used as a predictor or indicator of revenue or other financial information relating to Amazon.com."

Merrill Lynch analyst Henry Blodget said Amazon's preliminary sales data may bode well for the company ... "Our analysis of Amazon's 'Delight-o-Meter' ... suggests that Amazon is likely tracking slightly ahead of consensus revenue estimates ... Blodget said it was "difficult if not impossible'' to use the data to accurately forecast revenues...